(DOWNLOAD) "Marketing the Arts" by Finola Kerrigan * eBook PDF Kindle ePub Free

📘 Read Now     📥 Download

eBook details

• Title: Marketing the Arts
• Author : Finola Kerrigan
• Release Date : January 27, 2010
• Genre: Art & Architecture,Books,Arts & Entertainment,Business & Personal Finance,Industries & Professions,Marketing & Sales,
• Pages : * pages
• Size : 3712 KB

Description

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.


Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:

The importance of arts consumption and its social dimensions
The importance of the aesthetic experience itself, and how to research it
Arts policy development
The art versus commerce debate
The role of the arts marketer as market-maker
The artist as brand or entrepreneur

This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

Free Download "Marketing the Arts" PDF ePub Kindle